Our Story
The Gold Standard Beauty & Skin was founded by beauty therapist Jessica Dash in 2021.
"After years working in busy, high-turnover salons, I knew I wanted to create something different. I was tired of rushed appointments, cheap products, constant “new client” promotions and the kind of salon culture that often prioritised speed over genuine care.
I wanted to build a space where clients felt seen, remembered and properly looked after. A place where the treatment mattered, but so did the experience around it.
That’s how TGS was born."
What started as a converted spare room has grown into a private, purpose-built beauty studio in Hammond Park, created for women who want more than a quick appointment. They want consistency, warmth, honest advice and results that still feel like them.
The TGS Difference
At TGS, every detail is intentional.
From the way your treatment is tailored, to whether you’d prefer a chat, a nap, or a little true crime in the background, the goal is simple: to make beauty feel easier, calmer and more personal.
You don’t need to arrive knowing exactly what your skin needs, which brow style suits you, or how to plan your appointments around life. That’s what I’m here for.
No decision fatigue.
No pressure.
No rushed salon energy.
Just thoughtful treatments, honest recommendations and a space where you can fully switch off while still knowing you’re in expert hands.
Jess is absolutely amazing. The service I received was professional and at the same time friendly and welcoming.
— Sharon McCulloch
Couldn’t recommend Jess enough! Have to praise her professionalism - her space feels welcoming, clean. I wouldn’t go back to a chain salon now. Results from waxing are brilliant.
— Annabelle Chisholm
I honestly can’t speak highly enough of Jess at The Gold Standard. Every visit over the years has been consistently amazing, and I always walk out feeling happy with my brows and the service I receive. Even after moving NOR, I still make the trip down—100% worth it.
— Georgia Salathiel
Meet Jessica
Beauty therapist, skin enthusiast, founder of TGS Beauty & Skin, dog mum, soon-to-be mum and firm believer that beauty should feel warm, honest and completely personal.
2017
Beauty Career Begins
I’ve loved all things beauty for as long as I can remember — makeup, massages, lashes, the lot. For years, I dreamt of having my own studio at home so I could one day be a present mum and still work.
I put it off for years out of fear. But in 2017, something shifted. I finally took the leap and enrolled in my Diploma of Beauty Therapy while still working full-time at Bakers Delight. Terrifying? Yep. But my only regret was not starting earlier.
2018
First Salon Job
I was offered my first salon job in December 2017 and by April, I was full-time, had left the bakery, and was still studying after hours.
I was officially in the beauty world — and learning fast. Including the very real lesson that not everyone should be allowed near your brows. Let’s just say… I’m still mentally recovering from the skinny brow era... 😅
2019
Skin Training Begins
2019 was a huge growth year — I was promoted to assistant manager and began diving deep into skin revision. I was loving it. Learning, growing, thriving.
2020
Beauty Industry Wake Up Call
In 2020, the industry’s deeper challenges became harder to ignore — and the effects of COVID only amplified them. It revealed how fast-paced, high-pressure environments could lose sight of what truly matters: care, connection, and quality.
That was the moment everything shifted for me. I knew I wanted to do things differently — to create a space where intention, presence, and genuine care weren’t just extras… they were the foundation.
That’s when the idea for TGS really started to take shape.
2021
TGS Officially Launches
At the end of 2021, I finally backed myself and quit my job.
After years of dreaming, second-guessing, and convincing myself to “wait for the right time,” I realised there’s no such thing. So, I started TGS — in my spare room, with love, intention and a bit of blind faith.
No rushing. Top quality products. Just me, my clients, and the kind of care I’d always wanted to give.
2022
Home Salon Build
In 2022, we started building our dream home — and with it, the dream version of TGS. No more converted bedrooms. I finally had the chance to design a space just for my clients and the rituals we’d create together.
From layout to lighting, every decision was made with intention.
2023
TGS Turns Two
In 2023, TGS turned two — and went on a month-long trip to France. Somewhere between the croissants and cobblestone streets, Andrew proposed!
I came back engaged, recharged, and even more certain about what I wanted TGS to stand for: timeless beauty, thoughtful rituals, and self-care that fills you up — not just your schedule.
2024
Hammond Park Salon
In 2024, we moved into our forever home — complete with a custom-built salon designed to feel like a warm hug. Every corner was crafted with care, right down to the luxe textures and soft lighting.
I also married my best friend, and we added Archie (our adorably needy sausage dog) to the family. A big year of highs, lows and everything in between.
2025
Premium Bundles Launch
2025 was a year of simplifying, refining and getting even clearer on what TGS clients truly needed: less decision fatigue, more ease and a beauty experience that felt complete.
That’s when TGS shifted more intentionally into premium beauty packages, bringing brows, lashes and skin together in one seamless appointment. Streamlined, thoughtful and tailored from start to finish.
2026
A New Chapter
In 2026, TGS entered a beautiful new season as I prepared to become a mum.
This year is about slowing down, simplifying and making sure the TGS experience stays just as thoughtful, even with more limited appointments for a little while.
The heart of TGS remains the same: honest care, beautiful results and a space where women can feel completely looked after.
THE GOLD STANDARD
Take a Peek Around
TGS is a private studio in Hammond Park, Perth, designed to feel calm, warm and considered from the moment you arrive. Soft lighting, thoughtful details, professional products and a one-on-one treatment space come together to create an experience that feels personal, comfortable and completely yours.
Ready to feel looked after?
Whether you're booking brows, lashes, waxing, skin, or a full beauty package, I’ll guide you through what suits you best.