The Gold Standard Beauty & Skin (TGS) is a boutique home salon run by founder and beauty therapist, Jessica Dash, since 2021. I created TGS because I was tired of the rushed, impersonal approach I saw everywhere. I wanted every client to feel valued, cared for, and genuinely looked after.
After years working in busy, high-turnover salons, I was over the cheap products, quick appointments, and endless “new client specials” — always chasing the next booking instead of caring for the loyal clients who kept the doors open. I was expected to do a brow wax and tint in 15 minutes for $35, then upsell products to hit a $200 hourly target. When I suggested longer appointments and charging more for a better experience, I got looked at like I’d just sworn in front of the Queen.
That’s when it clicked: there had to be a better way — and it was up to me to make it happen.
THE GOLD STANDARD
The TGS Difference
At TGS, every detail is intentional — from the scent of the candles I hand-pour, to asking whether you'd like a nap, a chat, or a true crime podcast. Even down to pre-booking your appointments so you don’t have to worry about it.
No decision fatigue. No overwhelm. Just simple, feel-good rituals that leave you feeling confident, cared for, and truly valued.
MISSION
To create a space where women feel confident, cared for, and completely themselves — no rush, no pressure, just genuine connection and results that last.
VISION
To redefine self-care as a ritual you actually look forward to, and to make beauty feel warm, personal, and effortless.
VALUES
- Warmth: You’re not just a client — you’re part of the TGS family.
- Honesty: No BS, no upselling, just what your skin and soul need.
- Thoughtfulness: From nap options to your fave podcast, every detail is for you.
- Care: You’ll feel it in every step, every product, every moment.
- Expertise: Years of training in the industry and on-going
- Empowerment: Leave glowing, inside and out.
Jess is absolutely amazing. The service I received was professional and at the same time friendly and welcoming.
— Sharon McCulloch
Couldn’t recommend Jess enough! Have to praise her professionalism - her space feels welcoming, clean. I wouldn’t go back to a chain salon now. Results from waxing are brilliant.
— Annabelle Chisholm
I honestly can’t speak highly enough of Jess at The Gold Standard. Every visit over the years has been consistently amazing, and I always walk out feeling happy with my brows and the service I receive. Even after moving NOR, I still make the trip down—100% worth it.
— Georgia Salathiel
Meet Jessica
2017
Beauty Career Begins
I’ve loved all things beauty for as long as I can remember — makeup, massages, lashes, the lot. For years, I dreamt of having my own salon from home so I could one day be a present mum and still work.
I put it off for years out of fear. But in 2017, something shifted. I finally took the leap and enrolled in my Diploma of Beauty Therapy while still working full-time at Bakers Delight. Terrifying? Yep. But my only regret was not starting earlier.
2018
First Salon Job
I was offered my first salon job in December 2017 and by April, I was full-time, had left the bakery, and was still studying after hours.
I was officially in the beauty world — and learning fast. Including the very real lesson that not everyone should be allowed near your brows. Let’s just say… I’m still mentally recovering from the skinny brow era... 😅
2019
Skin Training Begins
2019 was a huge growth year — I was promoted to assistant manager and began diving deep into skin revision. I was loving it. Learning, growing, thriving.
2020
Beauty Industry Wake Up Call
In 2020, the industry’s deeper challenges became harder to ignore — and the effects of COVID only amplified them. It revealed how fast-paced, high-pressure environments could lose sight of what truly matters: care, connection, and quality.
That was the moment everything shifted for me. I knew I wanted to do things differently — to create a space where intention, presence, and genuine care weren’t just extras… they were the foundation.
That’s when the idea for TGS really started to take shape.
2021
TGS Officially Launches
At the end of 2021, I finally backed myself and quit my job.
After years of dreaming, second-guessing, and convincing myself to “wait for the right time,” I realised there’s no such thing. So, I started TGS — a home salon setup in my spare room, created with love, intention, and a bit of blind faith.
No rushing. Top quality products. Just me, my clients, and the kind of care I’d always wanted to give.
2022
Home Salon Build
In 2022, we started building our dream home — and with it, the dream version of TGS. No more converted bedrooms. I finally had the chance to design a space just for my clients and the rituals we’d create together.
From layout to lighting, every decision was made with intention.
2023
TGS Turns Two
In 2023, TGS turned two — and went on a month-long trip to France. Somewhere between the croissants and cobblestone streets, Andrew proposed!
I came back engaged, recharged, and even more certain about what I wanted TGS to stand for: timeless beauty, thoughtful rituals, and self-care that fills you up — not just your schedule.
2024
Hammond Park Salon
In 2024, we moved into our forever home — complete with a custom-built salon designed to feel like a warm hug. Every corner was crafted with care, right down to the luxe textures and soft lighting.
I also married my best friend, and we added Archie (our adorably needy sausage dog) to the family. A big year of highs, lows and everything in between.
2025
Bundled Services Launch
This year came with personal challenges that reminded me to slow down and focus on what truly matters. That same clarity flowed into TGS. I simplified everything — no fluff, just what clients really need: convenience without compromise.
We officially shifted to premium beauty bundles — brows, lashes, and facials in one seamless appointment. Less decision fatigue. Streamlined. Expert care, always.
Always upkeeping the gold standard. And we’re just getting started.
THE GOLD STANDARD
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